The Whitaker Group's Exclusive Nike Waffle One Is Inspired by Bill Bowerman's Footwear Experiments

After Social Status revealed the Whitaker Group's exclusive Nike Waffle One by way of an Instagram post, the James Whitner-helmed retail outfit has now announced an official release date for its latest project and shared the inspiration behind its design. Looking all the way back to Nike co-founder Bill Bowerman's days of attempting to make rubber running shoe soles in his wife's waffle iron, this Waffle One simultaneously salutes the humble genesis of Nike, Inc. and Bowerman's neverending curio...